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opinion polling

The dangerous unreliability of quantitative market research seen in Brexit

June 27, 2016 by Mark Chataway 2 Comments

Updated on the 27th of June 2016 -- this is a re-edited version of a post we originally put on the site in December 2015   I lied to the company that runs my gym recently. I like the gym and, although I have limited contact with them, the managers seem competent and nice enough. They sent me a market research survey and my lies on it are … [Read more...] about The dangerous unreliability of quantitative market research seen in Brexit

Filed Under: Featured Tagged With: market research, opinion polling

What drives Hamas? Fanaticism? Probably it’s understanding opinion polls #Gaza #Palestine

August 20, 2014 by Mark Chataway Leave a Comment

  To watch CNN, Al Jazeera or the BBC, you would think that Hamas is driven by some deep-seated religious ideology or by a fanatical loathing of Zionism and Israel. Gazans, says this narrative, are more and more drawn to this extreme vision of the world by defiance in the face of Israeli attacks. It is easy to see why the world looks that … [Read more...] about What drives Hamas? Fanaticism? Probably it’s understanding opinion polls #Gaza #Palestine

Filed Under: Featured Tagged With: Gaza, Israel, opinion polling, palestine

Why even good market research is becoming less reliable

October 27, 2013 by Mark Chataway 1 Comment

There is a widely held belief that views all over the world are becoming more polarised because market research says they are. This is most obvious in politics -- people seem to be taking more and more extreme positions. But we have seen this phenomenon in qualitative and quantitative reputation research too: respondents seem more likely than they … [Read more...] about Why even good market research is becoming less reliable

Filed Under: Our craft Tagged With: health policy, market research, opinion polling

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  • Home
  • Tell the Truth
    ▼
    • Videos
  • About us
    ▼
    • Access to innovative medicines
    • New Work in India
    • Mark Chataway
    • We pay our taxes
    • Our approach to managing risk perception and crises
    • African journalists we respect
  • Customers
  • Expertise
    ▼
    • Development and Politics
      ▼
      • Assessing science policy in 48 African countries
      • The future of European development funding
      • The link between family planning and climate change
      • What are the influence networks in health?
    • Knowledge Transfer and Capacity Building
      ▼
      • For senior executives
      • For the online world
      • To manage international politics
    • Public Health
      ▼
      • Drivers and barriers for new vaccines
    • Strategic Planning
      ▼
      • Avoiding a crisis in the Middle East
      • Developing BRICS countries as donors
      • For an international organisation in India
      • Increasing immunization coverage in central India
      • Setting up systems for issues management
    • Treatment Decisions
      ▼
      • How to get healthcare systems to care for older women
      • Immunisation for adults
      • Stakeholders and corporate social responsibility
  • Contact
  • Blog
    ▼
    • What we’re thinking
    • Our World
    • Staff blog
  • Flexible Pricing Plan

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