Updated on the 27th of June 2016 -- this is a re-edited version of a post we originally put on the site in December 2015 I lied to the company that runs my gym recently. I like the gym and, although I have limited contact with them, the managers seem competent and nice enough. They sent me a market research survey and my lies on it are … [Read more...] about The dangerous unreliability of quantitative market research seen in Brexit
market research
Why even good market research is becoming less reliable
There is a widely held belief that views all over the world are becoming more polarised because market research says they are. This is most obvious in politics -- people seem to be taking more and more extreme positions. But we have seen this phenomenon in qualitative and quantitative reputation research too: respondents seem more likely than they … [Read more...] about Why even good market research is becoming less reliable
The Three Commitments
Why Consultants end up not telling the truth
The worst kind of market research interviewing technique ever
Why bright people can’t explain themselves
