Updated on the 27th of June 2016 -- this is a re-edited version of a post we originally put on the site in December 2015 I lied to the company that runs my gym recently. I like the gym and, although I have limited contact with them, the managers seem competent and nice enough. They sent me a market research survey and my lies on it are … [Read more...] about The dangerous unreliability of quantitative market research seen in Brexit
market research
Why even good market research is becoming less reliable
There is a widely held belief that views all over the world are becoming more polarised because market research says they are. This is most obvious in politics -- people seem to be taking more and more extreme positions. But we have seen this phenomenon in qualitative and quantitative reputation research too: respondents seem more likely than they … [Read more...] about Why even good market research is becoming less reliable