Can a company measure the impact of its corporate social responsibility initiatives and rank their impact compared to those of competitors? Hyderus helped a large multinational to do exactly this on the fifteenth birthday of its landmark citizenship programme. We showed that its high -risk approach to funding and partnership had gained it more value than the more expensive but more conservative initiatives run by competitors. We measured the impact amongst key external stakeholders and amongst employees. We also came up with a series of recommendations to maintain the distinctive attributes of the international programme and to roll them out through subsidiaries..
Stakeholders and corporate social responsibility
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