What about visibility as an objective and sending out a press release as a strategy? If you like the idea, you’ll hate us.
We’ve only been fired by a client twice in the twenty years since we started. We’re really proud that once it was because we kept questioning why we were doing things instead of just carrying out the client’s instructions.
Objectives have to contribute to the mission of the organisation. If visibility helps you attract resources or provide access or enable research, it may be a strategy. If it won’t, it’s probably corporate narcissism.
Helping clients to collect data, analyse it and respond to new information is a core skill. Our senior consultants have broad experience in qualitative research, data analysis, scenario planning and presenting clients with options based on global best practices related to strategic planning.
Hyderus has worked on reputation and stakeholder strategies and public affairs advisory strategies with companies, international organisations, foundations, universities, governments and activist groups.