Media Trends Report 2021

40+ reporters across the world gave us their views on what we should expect to see.

Media trends report on health topics 2021It has been almost two years since the COVID-19 pandemic has dominated the news. Will this domination continue in 2022? Now that vaccination coverage is increasing worldwide, what will the health media landscape be like in the coming years? Which stories do journalists want and which do they dread receiving?

These are questions that our clients and partners have been asking us lately. Therefore, we interviewed 40+ top health editors and journalists across Africa, Asia, Europe, and Latin America about what will be news next year.

We also asked about their experiences in dealing with communications agencies, and communications staff in pharma and health companies and organisations. Some of it does not make comfortable reading.

We have consolidated their responses in the Media Trends Report 2021. We invite you to download the report to discover their insightful comments.

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