Mark Chataway

Mark Chataway is Hyderus’s principal consultant, his special areas of interest include:

• the impact of communications technology on patient empowerment in industrial societies and what this means for healthcare providers, pharmaceutical companies and consumer health companies
• how big pharma companies will prosper in an era of lower margins, higher volume and many decision-makers
• new ways of looking at relations between patient groups, healthcare providers and the pharmaceutical industry
• DTC advertising, PR and other communications with end-users of medicines
• the ways in which communications and political action can help lessen the impact of the AIDS / HIV epidemic in the developing world
• political mobilisation around health issues in the developing world
• communications about intellectual property and the pharmaceutical industry
• the evolving relationship between healthcare providers and patients