Mark Chataway is Hyderus’s principal consultant, his special areas of interest include:
- the impact of communications technology on patient empowerment in industrial societies and what this means for healthcare providers, pharmaceutical companies and consumer health companies
- how big pharma companies will prosper in an era of lower margins, higher volume and many decision-makers
- new ways of looking at relations between patient groups, healthcare providers and the pharmaceutical industry
- DTC advertising, PR and other communications with end-users of medicines
- the ways in which communications and political action can help lessen the impact of the AIDS / HIV epidemic in the developing world
- political mobilisation around health issues in the developing world
- communications about intellectual property and the pharmaceutical industry
- the evolving relationship between healthcare providers and patients