Mark Chataway is Hyderus’s principal consultant, his special areas of interest include:
- the impact of communications technology on patient empowerment in industrial societies and what this means for healthcare providers, pharmaceutical companies and consumer health companies
- how big pharma companies will prosper in an era of lower margins, higher volume and many decision-makers
- new ways of looking at relations between patient groups, healthcare providers and the pharmaceutical industry
- DTC advertising, PR and other communications with end-users of medicines
- the ways in which communications and political action can help lessen the impact of the AIDS / HIV epidemic in the developing world
- political mobilisation around health issues in the developing world
- communications about intellectual property and the pharmaceutical industry
- the evolving relationship between healthcare providers and patients
The Three Commitments
Why Consultants end up not telling the truth
The worst kind of market research interviewing technique ever
Why bright people can’t explain themselves
